华人生死学
名人墓园中基于多模态资源的价值交流探究以宋庆龄陵园为例
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An Exploration into the Value Communication Based on Multimodal Resources in Celebrity Cemeteries - Taking the Mausoleum of Soong Ching Ling as an Example
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    摘要:

    墓园景观以墓碑为核心,凭借丰富的多模态资源承担起与墓园来访者进行价值交流的重要功能。相较于普通公墓,名人墓园设计者的官方性和对来访者的可及性更高,其基于多模态资源的价值交流对于社会共同价值观的构建也有着更大作用。本研究应用Ledin & Machin提出的多模态分析框架,对具有代表性的名人墓园——中华人民共和国名誉主席宋庆龄陵园中的33座名人墓碑,从形制与材质、字刻、图案三个维度进行了系统分析。研究发现,名人墓园中的多模态资源统一了实用与象征意义、传统与现代文化以及个体与群体价值,暗含着价值观念的持久性与普遍性。在集成设计的模式下,这些多模态资源引导来访者自然地理解与接受主流价值观念,以此构建并传播了社会共同价值观。

    Abstract:

    Cemetery is a semiotic landscape with tombstones as its core, pulling abundant multimodal resources to communicate with its visitors both tangibly and intangibly. In celebrity cemeteries, officiality of the designers and accessibility for visitors are both comparatively higher than those of common cemeteries, where the value communication via multimodal resources play a more vital role in the transmission of common values in society. Based on the multimodal analysis framework proposed by Ledin and Machin, this study has systematically analyzed the multimodal resources of 33 tombstones for celebrities in the Mausoleum of Soong Ching Ling, Honorary Chairman of the People"s Republic of China, a representative celebrity cemetery in the Chinese world. It is found that the rich multimodal resources unite practical and symbolic meanings, traditional and modern cultures, as well as individual and communal values, simultaneously implying their durability and universality. Through the integrated design of multimodal resources, visitors are led to naturally understand and adopt these mainstream values, which helps to build and spread the common values of society.

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  • 收稿日期:2024-07-14
  • 最后修改日期:2024-12-03
  • 录用日期:2024-12-19
  • 在线发布日期: 2024-12-19
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